E Commerce Websites help Real Estate in Boosting Sales
The trend of approaching online real estate developments’ sales is catching up. Starting from the time when sales have been reduced for a couple of years and inventory is piling up, business contributors are trying new ways to magnetize home seekers, particularly the individuals who are not easily approached.
In the previous years, many real estate builders tied up with web portals and e-commerce websites to magnetize buyers. 99 acres in one of the best example, which in company with digital marketing group, Amura Marketing Technologies, arranged a flash sale “Indian Realty Flash Sale”. This sale was held in 25 June to 28 June 2014, in which 51 builders offered their projects across 18 locations. For this sale - shoppers had to select a unit of their preference and then download coupons to redeem attached with the property. These vouchers could be used while booking the property, in a set time period declared on the vouchers. Indian Realty Flash Sale saw approx 14,900 offer coupons downloads.
Even as information on a range of projects is accessible on developers’ websites and realty portals, online sales present a united platform, and where concessions may be presented. Tata Value Homes, a subsidiary of Tata housing offering affordable homes in India, has tied up with e-commerce website Snapdeal to sell properties in various developments. These tie-ups are expected to increase in near future and Tata Housing is an opener in 2016.
According to the property experts Tata Housing recent ties up with Amazon is a lifetime opportunity for the home buyers. In this tie up Tata Housing & Amazon India has put up for sale luxury homes from its six development across four cities - namely Prive (Lonavala), Aquila Heights (Bengaluru), Amantra (Kalyan - Mumbai), Eden Court (Kolkata) and Tata Primanti and Raisina Residency (Gurgaon). Clients will get an opening to buy furnishings and home upgrading products on Amazon up to Rs. 27 lakh.
So we find that these types of tie-ups are very beneficial to both builders & buyers, as builders gets heavy traffic of home buyers and buyers gets attractive offers with heavy discounts.